bwanabet.com ↗
marius.club ↗BUY01
Meta media buying
Testing, optimisation and controlled scaling around agreed acquisition economics.
Meta media buying · iGaming
Meta acquisition built around payback — not just the first deposit.
Marius Team combines operator-side economics with full-cycle media buying. We connect Meta acquisition with player quality and work directly with product, CRM and retention teams.
Operator-side experienceMulti-GEO deliveryRetention feedback loop
01
MetaAudience & delivery
Optimise02
CreativeHooks & iterations
Optimise03
PWAConversion path
Optimise04
FTDQualified acquisition
Optimise05
RetentionCohort feedback
FeedbackSourceMeta Ads
ScopeMulti-GEO
DecisionPlayer quality
PARTNER EXAMPLES
Operator partnerships beyond media buying.
BwanaBet and Marius Club are among the brands we partner with across acquisition, product economics and retention.
01 / FULL-CYCLE DELIVERY
One team across acquisition, creative and player value.
Marius.Team understands the full payback story from the inside — and turns downstream player signals into better acquisition decisions.
INF02
Infrastructure
Accounts, proxies and the operating setup required to keep testing moving.
CRT03
Creative & UGC
Fast creative iterations, video concepts and local UGC for each market context.
PWA04
Conversion layer
PWA, pre-landers and landing pages shaped around the offer and device behaviour.
DAT05
Funnel analytics
Registration, FTD and deposit signals translated into practical buying decisions.
RET06
Retention loop
Direct work with product, CRM and retention teams to improve acquired player value.
02 / OPERATING MODEL
The acquisition loop stays connected to the product.
Campaigns are judged by the quality and payback potential of the cohort — not by the FTD alone.
Align the economics
Define the GEO, qualified FTD, tracking, commercial model, budget ownership and decision rules.
Launch a controlled test
Prepare infrastructure, creative angles and the conversion path before meaningful spend begins.
Scale with cohort feedback
Player quality and early retention signals flow back into buying, creative and product decisions.
03 / ACTIVE MARKETS
Nigeria at the core. Multi-GEO by design.
Hands-on delivery across selected African and LATAM markets. New GEOs are evaluated on product fit, payments and commercial terms.
Core market Active market
AFRICACore operations
Nigeria · Kenya · DR Congo · ZambiaLATAMActive markets
Colombia · Argentina+
NEW GEOsOpen scope after product, payment and economics review
AFRICA · LATAM · BEYOND04 / COMMERCIAL MODELS
A deal structure that fits the test.
CPA, Revenue Share, Hybrid or a paid pilot. Media budget can be team- or operator-funded depending on the deal.
CPA
Qualified FTD
Clear event and qualification criteria agreed before launch.
↗RS
Revenue Share
Long-term alignment around player value and retention.
↗HYB
Hybrid
CPA plus Revenue Share to balance acquisition and cohort value.
↗TEST
Paid pilot
Controlled launch with an agreed review and scale decision.
↗DIRECT PARTNERSHIPS
Let's test the fit.
Share the product, target GEO, preferred model and pilot scope. We will return with a practical test outline.